Jun. 11, 2026
GUANGZHOU, China – June 10 – Hosted under the theme of New Generation · New Chapter, the new product launch of OSRAM LED drivers was successfully staged in Guangzhou. As a licensee for the regions APAC and EMEA of the OSRAM brand for general lighting LED drivers, EAGLERISE officially unveiled its first batch of new products following the licensing cooperation kick-off. The launch marked the successful completion of licensing handover and a seamless transition for product rollout. The brand-new market supply and after-sales guarantee systems were fully put in place, bringing fresh momentum to the industry.
Smooth brand change, Consistent Premium Quality
Opening the launch event, Xu Wei, General Manager of EAGLERISE, delivered an opening address, expressed sincere gratitude to industry peers and partners for their ongoing support, and clarified the core operational strategy following the beginning of the brand licensing.
"OSRAM's world-leading quality standards served as the cornerstone of the industry. EAGLERISE’s customer-centric philosophy and pioneering mindset underpinned our capability to undertake this important responsibility," said Xu Wei. Regarding delivery and service, he pledged, "Backed by brand-new dedicated production lines and the original expert quality control system, we further deepened technological integration to ensure fast order delivery and high-quality after-sales services, providing solid support for the global distribution network." This pragmatic statement effectively alleviated market concerns over the brand transition and conveyed the firm determination of long-term dedication to the industry.
Victor Xu (R), GM of EAGLERISE OSRAM General Lighting LED Drivers BU
Inheriting Classic Excellence, Elevating Quality and Efficiency
During the product session, the Product Manager of EAGLERISE OSRAM general lighting LED Drivers delivered a comprehensive analysis of the newly launched first-batch products. The first phase of new products unveiled at the event focused on core industry requirements. With optimized adaptability, superior stability, and enhanced reliability as the core upgrading priorities, the products precisely addressed the diverse application needs of the end market.
Don You, PM of EAGLERISE OSRAM General Lighting LED Drivers BU
Strategic Alliance & Future Outlook
EAGLERISE completed multi-tiered strategic signings with core partners and invited guest representatives to the stage. From an end-market perspective, the representatives shared their recognition and expectations for the brand transition, new product rollout, and ecosystem development, demonstrating the industry-wide consensus for collaborative progress.
During the event, EAGLERISE signed strategic cooperation agreements with Mulinsen Group and Traxon e: cue. This move not only laid a solid foundation for long-term bilateral cooperation but also validated the competitiveness of the “OSRAM Brand + EAGLERISE Manufacturing” model.
Anna He (L), VP of Mulinsen Group and Victor Xu(R), GM of EAGLERISE OSRAM General Lighting LED Drivers BU
Jack Zhuang (L), CEO of Traxon e: cueand Victor Xu (R), GM of EAGLERISE OSRAM General Lighting LED Drivers BU
Speech by strategic partner representative: Anna He, VP of Mulinsen Group
Subsequently, EAGLERISE signed authorized distribution agreements with Enxili Technology, Xunman Lighting, C·ZGD and Zhongshan Richin Lighting, marking the refined coverage of its sales and service network across China.
Daiyou Wang(L),GM of ENXILI and Victor Xu(R), GM of EAGLERISE OSRAM General Lighting LED Drivers BU
Youbao Cheng(L),GM of C·ZGD and Victor Xu(R), GM of EAGLERISE OSRAM General Lighting LED Drivers BU
Maqiang Yuan (L), Sales Director of SHUNMAN , and Victor Xu(R), GM of EAGLERISE OSRAM General Lighting LED Drivers BU
Qunqing Cai(L), GM of Richin , and Victor Xu(R), GM of EAGLERISE OSRAM General Lighting LED Drivers BU
Speech by distributor representative: Daiyou Wang, GM of Enxili Technology
A New Chapter Unfolds for a Promising Future
With the launch of the first batch of new products and the completion of channel deployment, EAGLERISE’s operation of the OSRAM general lighting LED driver business officially entered a new phase of standardized, normalized, and high-quality development.
The launch event marked not only a new starting point for the iteration and upgrading of OSRAM general lighting LED drivers, but also reaffirmed our commitment to upholding quality, deepening market cultivation, and empowering the industry. Upholding the philosophy of pragmatism and perseverance, EAGLERISE will continue to drive high-quality industry development through stable product quality, efficient supply chain management, and comprehensive end-market services.
Video link: https://www.linkedin.com/feed/update/urn:li:activity:7470740335707537408
